What are Beacons?
Apple calls iBeacons "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." The technology enables a Smartphone or other device to perform actions when in close proximity to iBeacons. Beacons and their use are not limited to iOS; Android devices also have this capability.
Eventsential will allow communication with your strategically placed Beacons, and then send out active message(s) to only those who walk within the desired proximity of the Beacon(s). Beacons can be placed anywhere, for example, at your booth, in the bookstore, or at each entrance of the building to welcome your guests as they arrive at your event.