App Marketing Resource - Notifications

GENERAL TIPS

  • Schedule your notifications ahead of time
  • Make it fun by including images or emojis 😀
  • Don’t overdo it

Check out CESSE's App Notification Tracking Document. Use a spreadsheet to create your notification content and schedule. (Thank you for sharing, CESSE!) 


PRE-ARRIVAL/WELCOME NOTIFICATIONS
Pack Your Business Cards
We’re excited to see you at [Insert Event Name] in just a few days! Remember to pack your business cards and comfortable shoes. 
Getting to the Event
We’ll see you tomorrow at [Insert Event Name]! The address is [Insert Details]. Tap on the Directions menu item to access the Google Map and directions. 
Complimentary Wi-Fi
Enjoy the complimentary [Insert Event Name] wi-fi. Connect to [Insert Details] and use password [Insert Details].
Registration is Open
[Insert Event Name] registration is now open! Visit the Registration Desk at [Insert Details] to pick up your conference materials.
Welcome
Welcome to [Insert Event Name]! Swing by the Registration Desk [Insert Details] and we're happy to assist you.

MEAL/BREAK/SPECIAL EVENT NOTIFICATIONS
Take an Energy Break 
It’s time for a break! Join us at [Insert Details] for an energy boost provided by [Insert Sponsor Name].

Lunch is Served
Join us at [Insert Details] for [Insert Details]. Shout out to our lunch sponsor [Insert Sponsor Name].
Appy Hour 
Welcome to the [Insert Event Name] mobile app! Come to our Appy Hour for tips on making the most of your app [Insert Details].

ENCOURAGING APP USE NOTIFICATIONS
Make it Personal
Create your own personal [Insert Event Name] itinerary and refer to your dashboard to navigate the event.
Need-to-Know
Did you know that you can take/share notes and download resources from the [Insert Event Name] app? Visit the Schedule and sessions to get started.
Connect with Attendees
Activate your app Profile to message other attendees and post to the [Insert Event Name] social timeline. 
Share Your Moments
What’s your [Insert Event Name] memorable moment? Share your photos to the timeline. 

CONTEST NOTIFICATIONS
Play to Win
Post to the app timeline and get the most “likes” to win a [Insert Details] Gift Card! Top 3 posters will be announced [Insert Details].
Win [Insert Details]
Listen for the secret word [Insert Details] during [Insert Details]. The first 2 people to stand up and shout [Insert Details] will win [Insert Details].

CLOSING NOTIFICATIONS
Thank You
Thanks for attending [Insert Event Name] and we look forward to seeing you next time! Safe travels.
Got Feedback?
Tap the Survey menu item to let us know your feedback about [Insert Event Name].
Tell Us What You Think
Help us plan the next [Insert Event Name]. Tap here to provide your ideas and feedback.

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