App Marketing Resource - Sample Email Copy

GENERAL TIPS

  • Include app info in event communications (promotions, registration confirmations)
  • Use images to increase visual appeal 

SUBJECT OPTIONS
[Insert Event Name]: Stay Connected, Download [Insert App Name]
Plan Your [Insert Event Name] Experience
Know-Before-You-Go: [Insert Event Name]

EMAIL 1 – BEFORE EVENT
[Greeting]
[Opening Copy – Welcome/Event Promotion/Logistics/Incentives/Prizes]
Download the [Insert App Name] mobile app now to:
  • Create your own personal itinerary
  • Search and select sessions
  • Connect with colleagues and speakers
  • Identify exhibitors (sponsors) to add to your itinerary
  • View venue information
It's simple:
  1. Download the [Insert App Name] app - [Insert App Link]
  2. Choose your device and follow the download instructions 
  3. Login to create your personal profile
  4. Start planning and connecting!
[Closing]    

EMAIL 2 – BEFORE EVENT
[Greeting]
[Opening Copy – Welcome/Event Promotion/Logistics/Incentives/Prizes]
Download the [Insert App Name] mobile app before you arrive to plan your [Insert Event Name] experience: 
  • Receive the latest updates  
  • See who’s attending 
  • Build your personal schedule 
  • Introduce yourself on the timeline
  • Message your colleagues
It's simple:
  1. Download the [Insert App Name] app - [Insert App Link]
  2. Choose your device and follow the download instructions
  3. Login and create your personal profile
  4. Start planning and connecting!
[Closing]  

EMAIL 3 – BEFORE EVENT
[Greeting]
[Opening Copy – Welcome/Event Promotion/Logistics/Incentives/Prizes]
Download the [Insert App Name] mobile app now, then use the app onsite to:
  • Navigate the sessions and expo hall
  • Receive notifications
  • Download presentations/handouts
  • Take session and exhibitor (sponsor) notes
  • Message attendees
  • (Win prizes)
It's simple:
  1. Download the [Insert App Name] app - [Insert App Link]
  2. Choose your device and follow the download instructions
  3. Start exploring!
[Closing]

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